ELECTRIC CITY PLAYHOUSE
BRAND IDENTITY DESIGN
The Electric City Playhouse is a beloved landmark of the city of Anderson.
Since its establishment in 1984, it has been the home of Anderson thespians
both young and old.
This rebrand of highlights Electric City Playhouse’s attributes of friendliness,
openness, and stability while paying homage to its hometown roots and
historic standing.
The new brand identity system provides the classic playhouse with a bespoke logo,
patterns, a color palette, a social media plan, a website, and print materials to give
a fresh face to an old favorite.
