#SHE BELONGS CAMPAIGN
CAMPAIGN DESIGN // SOCIAL MEDIA // WEB DESIGN
Adidas has championed women in sports since its inception, and the new #SHEBELONGS
campaign brings this core value to life and addresses the issue of low female involvement.
This campaign targets young girls across the United States with the hope of raising national
awareness, celebrating female achievements, and boosting girls’ athletic interest.
The inspiring, contemporary, and story-forward campaign hypothetically centers around a nationwide wear-your-jersey-to-school event on National Girls and Women in Sports Day. Ultimately, the main goal of Adidas’ #SHEBELONGS campaign and event is to prove to girls that they have a place in athletics, no matter how old they are or how long they’ve played.
