ARO
TYPOGRAPHY // BRANDING // PACKAGING DESIGN
ARO hails from Italian and German scent-crafting traditions and a Slovakian
glassmaking heritage. As a high-end fragrance company, ARO offers two
fragrances: All Day (eau de parfum) and All Night (eau de cologne).
The company maintains three exclusive storefronts worldwide in Cologne,
Germany, Florence, Italy, and Bratislava, Slovakia. ARO also has a website
where patrons may mail-order tester kits, samples, or full-size scent bottles.
Created using bespoke typography from Germany, Italy, and Slovakia, the essence
of this high-end brand is authenticity, tradition, and luxury, intended to serve an
audience who desires to experience the value of crafted excellence.
