NOVO

NOVO targets an audience of urban professional males who are between the ages
of 25 and 33 and live alone. These individuals are highly motivated, gregarious,
hardworking, and efficient. While many appreciate keeping their living spaces clean
and guest-ready, taking time to shop for non-toxic cleaning products as a fair price
is often highly overwhelming and time-consuming.

NOVO offers the perfect solution: subscription boxes of curated nature-based cleaning
products with zero toxins, straightforward instructions, and minimalist designs. Efficiency,
simplicity, and sophistication are NOVO’s key attributes. The goal is to make maintaining
a fresh, clean and pleasant-smelling space as hassle-free as possible.

All it takes is one click.